Beach King for

Running Tide

Working together to keep the planet blue

Carbon neutral is the goal. Beach King and Running Tide work together to develop and use novel approaches for atmospheric carbon remove and durable sequestration. Fueled by the human desire to push creativity, the Beach King wood frame sunglass collections merge nature's graceful designs with sustainable materials and premium quality, handcrafted precision to deliver a new generation of products that support threatened ocean ecosystems.

6

wood frame designs

The Sport and Style collections are handcrafted from premium North American maple wood.

1,000

tons of kelp seeded wood buoys

For every purchase of Beach King sunglasses, Running Tide will offset the carbon footprint of shipping your package by seeding the ocean with kelp inside of durable, natural wood buoys.

Dapper

The curved features of our handcrafted Style collection frames scream style.

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Slick

Our Style collection frames showcase the beautiful triple tones of North American maple wood.

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Fresh

All of our frames have been lightly polished to protect from the elements and enhance their natural wooden tones.

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Union of purpose in a special partnership

When I set out to create Beach King, I wanted our team's approach to handcrafted premium products to solve more problems than they create.

Marschal Allen, Founder & CEO

Great brands for good

Beach King supports Running Tide in their mission to sequester atmospheric carbon by seeding kelp forests using wood buoys off the Icelandic coast. We're connected and committed by a mission to remove excess carbon from the atmosphere and restore our ocean ecosystems. For every purchase of Beach King sunglasses, Running Tide will offset the carbon footprint of shipping your package by seeding the ocean with kelp inside of durable, natural wood buoys.

Shop the collections

On sale
Fresh (Browline / Light)Fresh (Browline / Light)
Sale priceFrom $77.00 Regular price$129.00
On sale
Chip (Wayfarer / Light)Chip (Wayfarer / Light)
Sale priceFrom $59.00 Regular price$99.00

Running Tide

Removing carbon from the air and protecting our oceans

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Exploring the Intersection of Wood, Comfort, and Fashion in Sunglasses
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Exploring the Intersection of Wood, Comfort, and Fashion in Sunglasses

Sustainable fashion has become a global movement, with more and more people seeking eco-friendly alternatives to traditional fashion choices. As we become increasingly aware of the impact our choic...